Natura&Co
Natura ○ Alta Perfumaria
Highlighting the artisanal process and the “feel appeal” of the new collection of perfumes for personal use and for the home, the campaign is inspired by the concept of quiet luxury and emphasizes sensoriality and inspirational concepts, centered on the exclusivity of the ingredients.
Natura's Alta Perfumaria is a super exclusive and original line, and our goal was to translate it as art. The beauty lies in the details, in the precision of the choices, in the ingredients displayed like jewels. We chose to present each product with few words, meticulously chosen visual elements, giving time for appreciation.
Role: Head of design and Art Director
Agency: Galeria
Creative Director: Denise Gallo
Production company: Rebolution
Director: Cassu
Photographer: Fernando Oliveira
Highlighting the artisanal process and the “feel appeal” of the new collection of perfumes for personal use and for the home, the campaign is inspired by the concept of quiet luxury and emphasizes sensoriality and inspirational concepts, centered on the exclusivity of the ingredients.
Natura's Alta Perfumaria is a super exclusive and original line, and our goal was to translate it as art. The beauty lies in the details, in the precision of the choices, in the ingredients displayed like jewels. We chose to present each product with few words, meticulously chosen visual elements, giving time for appreciation.
Role: Head of design and Art Director
Agency: Galeria
Creative Director: Denise Gallo
Production company: Rebolution
Director: Cassu
Photographer: Fernando Oliveira
