Natura Tododia
Summer 2021
Summer 2021
In the midst of the pandemic, we worked on the language of summer, focusing on it as a state of mind, as an attitude and positive energy; enjoying the best sensations that summer awakens.
The objective was to gain proximity emotional with women in a key moment of the year where the relationship with one's own body is full of anxiety and concerns.
We created a language that shows the moments of self-care, indoors, but with the special care that the body needs for the summer. Taking a shower, or swimming pool, we show the high spirits that this long-awaited season of the year brings.
Agency: Ana Couto
Role: Associate Creative Director
The objective was to gain proximity emotional with women in a key moment of the year where the relationship with one's own body is full of anxiety and concerns.
We created a language that shows the moments of self-care, indoors, but with the special care that the body needs for the summer. Taking a shower, or swimming pool, we show the high spirits that this long-awaited season of the year brings.
Agency: Ana Couto
Role: Associate Creative Director
