Neutrogena Sun Fresh
   Johnson&Johnson

To launch the new Sun Fresh, we used a technology called 'weather sync' to create a campaign that got hotter along with the summer. We asked Brazil's hottest singer, Duda Beat, to produce 3 versions of the classic hit "Vem Quente" (meaning, Bring the Heat) and then shot 3 videos, one for each song. That's when the weather tool kicks in. According to the current temperature of your city, you see a different version of the campaign: hot blue, sizzling yellow or fire red. We also used weather sync to unlock discount vouchers for the appropriate Sun Fresh product for each city according to the temperature.

Agency: R/GA
Role: Art Director